Though the family has been producing wines here since the end of the 19th Century, the winemaking has remained unchanged philosophically since Emidio Pepe took over the estate in 1964.

The company was founded in the late nineteenth century when Emidio Pepe, grandfather of the present namesake, found in the Torano hills the ideal terroir for the two main Abruzzo grapes. In 1944 his son, Giuseppe, was already known for the quality of his bulk wine. Twenty years later, it was his son’s turn, today known as Ustì, to inherit the land and the knowledge to raise the Trebbiano and the Montepulciano d’Abruzzo to the test of the bottle.

Since that 1964, the brand “Pepe” has become the symbol of the territorial expression and longevity, thanks to the empirical and tireless activity of Emidio and of his wife Rosa, who gave him three daughters and supported him both in family life and work. The business has been run within the family over the years, never forgetting the traditions and the know-how of the past. Today the winery owns 36 acres of land grown following the organic and biodynamic techniques.